An award for our brand, our design and our shared journey
We are delighted: following the German Design Award, hajoona has now also been honoured with the German Brand Award 2026. In the category ‘Excellence in Brand Strategy and Creation – Brand Design – Corporate Brand’, we are among the winners of one of the most prestigious awards for holistic brand development in the German-speaking world.
For us, this award marks a very special milestone. It confirms the path we have taken together over the past few years: from a functionally focused brand identity to a clearly defined corporate brand for the premium health market.
With our brand relaunch, we have done more than just refine our design. We have sharpened our identity, reorganised our product range and aligned our communication even more clearly with what we stand for: Health. Freedom. Growth.
Our brand promise brought to life
Our aim was to create a brand that conveys at a glance what hajoona is all about: quality, trust, scientific rigour, modern health concepts and a strong community.
The German Brand Award jury highlighted precisely this: our new identity combines scientific rigour with an accessible, internationally relevant design language. In particular, the corporate design was commended for its consistent implementation across all touchpoints.
A success for our entire community
This award isn’t just for a design, a strategy or a relaunch. It belongs to everyone who brings hajoona to life every day.
Our team partners. Our clients. Our team. Our companions on this journey. And everyone who shares our vision and promotes it to the wider world.
Because a strong brand isn’t created by colours, shapes or words alone. It’s created by people who believe in it. By a community that lives by its values. By a shared understanding of what we stand for and where we want to grow.
That’s exactly why this award means more to us than just a prize. It’s a moment of appreciation, pride and motivation.
Brand Forward: We’re moving forward
The theme of the German Brand Award 2026 is ‘Brand Forward’. For us, this motto could hardly be more fitting.
We see change as an opportunity; we continue to develop and grow as a brand, as a company and as a community. And we are forging our own path with a clear mission: to inspire people to pursue health, freedom and personal growth.
The German Brand Award 2026 confirms that we have taken an important step forward with our brand development. At the same time, it spurs us on to continue along precisely this path – with clarity, quality, conviction and genuine enthusiasm.
We are proud of this award. And we are grateful to everyone who is walking this path with us.
hajoona. Health. Freedom. Growth.
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